Co-owner and 20+ year veteran, Kimberly is known as an "intuitive marketer." Her passion is in creating trendsetting marketing programs that cultivate economic development.
A former customer service director for Fortune 500's in Chicago, Lisa provides superior management and production support for clients.
Building Brands
sustaining people
We all seek to understand the patterns of the market. We read the latest trends, analyze focus group results, predict behaviors and rely on our instincts as experts to stay in the relevant mindset of travelers. Why? What is the motivation? To win clients or, perhaps, awards? No. It is to bring visitors to our destinations or resorts, restaurants and shops.
Tourism marketers are the drivers of economies. Through our efforts, we help destinations bring millions of dollars to communities. Our responsibility is to help hoteliers and business owners thrive and keep their employees working, all the while making memories for visitors.
Insight has a passion for tourism marketing. Of course, it is expected that our creative be brilliant, our ads focused, our commercials emotional, our websites interactive and our awards plentiful. Yet, it's the impact we have on people and communities that drives our agency. If we can share the joy of travel with one family in need of time together, or one couple wishing to recite their vows at sunset, or one group wanting an inspirational retreat, we are fulfilled. For these experiences will have a lasting effect on generations to come.
Insight's strategy is to do more than build brands, it is to sustain people.
Insight creates brands that are alive! Our brands are created through an understanding of a place, its characters, its heritage, its essence.
Our brands thrive through emotional connections, engaging conversations and real personalities that become beloved by visitors.
An engaging brand becomes dynamic when the words, the imagery, and the strategy find a perfect mix, presented in the right medium, at exactly the right moment.
Insight believes in the philosophy of "one visitor at a time." If you speak to that one visitor and deliver the experience that is promised to him or her, you can just watch the ripple effect it has.